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Game Insight Lines-Up Intel Context Sensing Integration into Games with the Intel® Context SDK for Mobile Devices

17 September 2014

Game Insight plans to use the new Intel® Context Sensing SDK 2014 for Android to roll out context-sensing features across a whole line-up of Android games by the end of the year via integration with Game Insight Center, its player-centric solution that allows players to interact with the brand through in-game forums, help, FAQs, and all the games’ latest news and events.

The Intel® Context Sensing Software Development Kit (SDK) enables developers to create or enhance Android applications with context and motion awareness, proximity detection and on-device rules. Sensor solutions can also interact with the Intel® Context Sensing Service and Intel Mashery API management to add additional information such location, events, weather, global time, POIs, traffic and more. Sensor solutions empower mobile developers to create compelling cross-platform, context-aware experiences for apps such as fitness, smarter personal assistants or advanced next generation games.

Intel’s SDK allows Game Insight to tailor and personalize interactions with its games. By sensing the story behind actions that put the device back into the player’s hands, even while playing offline, Game Insight plans to send more relevant and timely push messages, which can otherwise be a distraction while running, sleeping or driving, and deliver the perfect of in-game actions at the appropriate time. When players begin using their devices, games can deliver a message where and when it is most convenient, and about what the players care about most in the moment.

„Intel is excited about Game Insight’s adoption of the newly launched Intel Context Sensing SDK,“ said Hank Skorny, VP and General Manager for Intel’s Internet Services division. „By using Intel’s new SDK for Android and context sensing cloud service, Game Insight will be able to develop games on Android offering a more personalized experience to users.“

When asked what context-sensing features mean for Game Insight and its games, CEO Anatoly Ropotov explained, „We spend a lot of time focusing on user experience in our products by simplifying UI, improving core game loops and looking for more non-intrusive ways to excite and retain users. Having a way to understand the context of user interactions ultimately lets us bug players less, generate more effective messages and find more appropriate moments to communicate them.“

Looking to the future, context sensing will blend real-life interactions with gaming, allowing players to even interact with friends from inside their games within their local vicinity.